Kingdom Kids Junior School Website & Admissions Platform
Client: Kingdom Kids Junior School
Project Outcome
300% increase in online applications and stronger parent engagement through a modern school website and admissions flow
Client Overview
Understanding the client's business, audience, and challenges
Client Type
A Christian-based primary school in Kampala focused on high-quality early childhood and primary education.
Target Audience
Parents in Kampala and surrounding areas looking for a trusted, values-driven primary school for their children.
Market Challenges
- •Outdated website that didn"t reflect the quality of the school
- •No clear online admissions process for new parents
- •Limited information about curriculum, fees, and school life
- •Difficult mobile experience for parents browsing on smartphones
- •Low visibility on Google for key education searches in Kampala
- •No clear way to showcase school culture, facilities, and events online
The Challenge: Presenting a Modern, Trustworthy School Online
Before working with Kico Web Design, Kingdom Kids Junior School had a basic web presence that made it hard for parents to understand why the school was the right choice:
Outdated School Website
The old website used an outdated template and didn"t match the school"s vibrant, joyful atmosphere, which hurt first impressions.
No Online Admissions Flow
Parents had to visit the school physically or make multiple calls to get admission information, creating friction and lost opportunities.
Poor Mobile Experience
Most busy parents browse on their phones, but the site was not mobile-friendly, making it hard to read content or complete inquiries.
Low Search Visibility
The school was not ranking for terms like "primary school Kampala" or "Christian school Uganda", limiting discovery by new parents.
Unclear Information Architecture
Key information like fees, curriculum, and admission requirements were hard to find, leading to many repetitive phone calls.
No Way to Showcase School Life
There was no structured way to highlight events, activities, and the daily life of learners, which is critical for parents evaluating schools.
Our Approach: A Parent-Centered School Website
We focused on designing a website that made it easy for parents in Kampala to quickly understand the school"s value, explore key information, and start the admissions process online.
Parent-Focused Information Architecture
Reorganized the entire site around what parents care about most: academics, values, fees, facilities, and admissions process.
Modern, Trust-Building Design
Used a clean, professional layout with warm imagery of learners, classrooms, and school activities to build trust in the school"s brand.
Online Admissions & Inquiry Flows
Designed clear calls-to-action for "Apply Now" and "Book a Visit" with simple forms that work seamlessly on mobile devices.
SEO for Local Education Searches
Optimized page titles, meta descriptions, and content for keywords like "primary school Kampala", "Christian school Uganda", and "nursery and primary school in Kampala".
Mobile-First Implementation
Built the website with mobile as the default experience so parents on smartphones have a fast and intuitive journey.
Highlighting School Life & Values
Added dedicated sections for school values, co-curricular activities, photo gallery, and parent testimonials to show the full experience.
The Solution: A Modern School Website That Converts
We created a school website that feels welcoming, informative, and easy to use for busy parents in Kampala and beyond.
Clear Homepage With Strong Value Proposition
The homepage clearly communicates what makes Kingdom Kids unique, including Christian values, small class sizes, and dedicated teachers, with direct links to admissions and contact.
Admissions & How to Apply Section
Step-by-step admissions information covering requirements, age groups, and intake periods with a simple online inquiry form so parents can start the process remotely.
Academics & Curriculum Pages
Dedicated pages for nursery and primary levels outlining curriculum, teaching approach, assessment methods, and key learning outcomes.
Fees Structure & Downloads
Easy-to-access fees structure page with downloadable PDF and clear breakdown for each class, reducing repetitive questions to the school office.
School Life & Gallery
Photo gallery and highlights of events, co-curricular activities, and classroom moments that help parents visualize their child"s experience.
Contact & Location Information
Clear contact page with map, phone numbers, WhatsApp contact, and office hours, making it easy for parents to reach the school.
Screenshots & Features
Desktop View
Mobile View
Results & Impact
After launching the new website, Kingdom Kids Junior School saw measurable improvements in how parents discovered and engaged with the school online:
Online Applications
Parent Engagement
Website Visitors
Mobile Traffic
Call Volume to Office
Key Achievements
• Positioned Kingdom Kids as a modern, professional school in Kampala
• Gave parents a clear, convenient way to start admissions online
• Improved trust and perception through better storytelling and visuals
• Created a content foundation that can grow as the school expands
• Supported the school"s long-term enrollment growth goals
Working with Kico Web Design helped us present Kingdom Kids in the way we always envisioned. Parents now tell us they chose to visit the school because of how clear and professional our website is. The online inquiry and admissions flow has made our work much easier, and we have seen a clear increase in serious applications.
School Administrator
Head Teacher, Kingdom Kids Junior School
Why This Project Matters
Education decisions are deeply important for families. By designing a professional, trustworthy online presence for Kingdom Kids Junior School, we made it easier for parents in Kampala to confidently choose a school that aligns with their values. This project shows how school web design in Uganda can directly support enrollment growth and parent satisfaction.
Key Takeaways
Parents expect modern, mobile-friendly school websites when researching schools
Clear admissions information reduces friction and increases application volume
Local SEO for education keywords helps schools reach more families in their area
Showcasing school life and values builds emotional connection with parents
Professional web design is a powerful tool for private schools competing in Kampala