Malfour Business Management & Automation Platform
Client: Malfour Technologies
Project Outcome
Helped launch a scalable SaaS platform with strong onboarding and retention, supporting 500% user growth and 95% customer retention
Client Overview
Understanding the client's business, audience, and challenges
Client Type
A SaaS platform providing business management tools like inventory, CRM, e-commerce, and automation for growing businesses in Uganda.
Target Audience
Small and medium businesses in Uganda looking to digitize operations, manage inventory, and sell online.
Market Challenges
- •Businesses relying on manual spreadsheets and paper for operations
- •Need for a clean, trustworthy platform UI to compete with global tools
- •Requirement to educate users about features and benefits of an all-in-one platform
- •Need to onboard users quickly and reduce churn in the first 30 days
The Challenge: Designing for Adoption and Trust
Malfour needed a platform interface and marketing site that would convince Ugandan businesses to move from manual systems to a cloud-based solution.
Complex Feature Set
Inventory, CRM, e-commerce, and automation features needed to be presented in a simple, understandable way.
Trust & Data Security Concerns
Local businesses were cautious about moving their data to a digital platform and needed reassurance.
Onboarding & Activation
Users needed guidance to set up accounts, import data, and start using key features quickly.
Our Approach: Clear, Conversion-Focused SaaS UX
We combined a modern marketing site with a clear in-app experience to support both acquisition and retention.
Conversion-Optimized Landing Pages
Designed pages that explain Malfour"s value, features, and pricing clearly with strong calls-to-action.
Guided Onboarding
Planned an onboarding flow that highlights key steps for new users to see value quickly.
Product Storytelling
Used screenshots, diagrams, and real-world examples to help users understand how Malfour fits into their operations.
The Solution: A Modern SaaS Experience Built for Uganda
We delivered both a marketing site and product UI that make it easier for businesses to start and stay with Malfour.
Product-Focused Homepage
A homepage that tells the story of how Malfour supports inventory, sales, and customer relationships in one place.
Feature Overview Pages
Dedicated sections for inventory, CRM, and automation with visuals and examples specific to Ugandan businesses.
In-App UI Design Collaboration
Support for designing core dashboard layouts and navigation for the web app interface.
Screenshots & Features
Desktop View
Mobile View
Results & Impact
Malfour was able to launch and grow with a design system that supported product adoption.
User Onboarding
Platform Stability
Customer Retention
Key Achievements
• Gave Malfour a professional digital presence for the Uganda SaaS market
• Helped explain complex features in simple, local terms
• Supported long-term product adoption and retention
Kico Web Design helped us translate a complex product into a simple story that Ugandan businesses understand. The interface and marketing site give our customers confidence that Malfour is a serious, long-term solution.
Founder
Founder & CEO, Malfour Technologies
Why This Project Matters
SaaS products built in Uganda need user experiences that feel as polished as global tools while still speaking to local realities. This project shows how thoughtful UX and web design can help homegrown software compete and win.
Key Takeaways
Clear UX is critical for adoption of complex products
Local examples and language help users understand value
Strong product storytelling supports both marketing and retention