It’s easy to say a website redesign “increases leads.” It’s more useful to see what a real site looked like before, what actually changed, and what happened afterwards. Here are five redesigns we’ve done for Uganda organisations: a safari company, a farmers’ network, a primary school, an education NGO, and a hiking tour operator.
Each had an existing website that wasn’t working. The results below come from each project’s published case study. Because every redesign changed several things at once, we describe what changed alongside the results rather than claiming any single change was responsible.
Key Takeaways
1. Uganda Family Tours: From Enquiries to Direct Bookings
Before: Only 1.5% of visitors booked a tour. Most needed several emails and phone calls first. Packages were hard to compare, with pricing, inclusions, and duration scattered across pages. There was no online payment, so customers had to arrange bank transfers by email. The mobile experience frustrated international travellers researching on their phones, and the site wasn’t ranking for the searches that matter most, like “Uganda gorilla trekking tours.”
What changed: Tour packages were restructured so each one showed itinerary, inclusions, and pricing the same way. We added an integrated booking system with payment processing, a mobile-optimised booking flow, destination guides, and international SEO aimed at travellers in the US, UK, and Germany.
After (within six months):
- Booking conversion rate up from 1.5% to 6.8%
- Monthly online bookings up from an average of 8 to 36
- Mobile share of bookings up from 15% to 62%
- Average booking value up 45%
- Top-three rankings for key terms including “Uganda gorilla trekking tours” and “Bwindi gorilla tours”
“We went from struggling to convert online inquiries to having travelers book full safari packages directly through our website,” says the company’s Managing Director. Read the full case study.
2. Cattle Farmers Network: Fixing a Signup Form That Lost 60% of People
Before: The network’s website looked dated and didn’t inspire confidence, especially among diaspora investors. Most farmers go online by phone, but the site wasn’t mobile-friendly. The membership signup was a confusing multi-step process that around 60% of people abandoned, and online signups were falling month after month. Its Google PageSpeed score was 42.
What changed: A mobile-first rebuild, a single-page registration form, dedicated pages for each of the network’s nine services, a project gallery, a blog for farming knowledge, and a site structure built for search.
After:
- Member registrations up 200%, tripling within the first three months
- PageSpeed score up from 42 to 95
- Mobile share of traffic up from 45% to 75%
- Bounce rate down from 68% to 37%
- Average time on site up from 1.5 to about 4 minutes
“The mobile experience is exceptional, which is critical for reaching farmers in rural areas,” says the network’s Director of Operations. Read the full case study.
3. Kingdom Kids Junior School: Admissions Without the Phone Calls
Before: The school’s website used an outdated template that didn’t reflect its lively atmosphere. There was no online admissions process, so parents had to visit or call several times just to get basic information. Fees, curriculum, and admission requirements were hard to find, which meant a steady stream of repetitive calls to the office. The site was hard to use on a phone and didn’t appear for searches like “primary school Kampala.”
What changed: The site was reorganised around what parents actually want to know, with clear fees, curriculum, and school life pages, an online enquiry and admissions flow, a mobile-first design, and local SEO for education searches in Kampala.
After:
- Online applications up 300% in the first term after launch
- Website visitors up 250%
- Calls to the school office down 35%
- 72% of visitors now browsing on mobile
“Parents now tell us they chose to visit the school because of how clear and professional our website is,” says the Head Teacher. Read the full case study.
4. Dare4TheFuture Initiative: Making It Easy to Give
Before: The NGO’s basic web presence didn’t show the impact of its education work. Supporters could only give by manual bank transfer or cash, which made recurring donations difficult. Programmes weren’t clearly presented, would-be volunteers had no obvious way to sign up, and the organisation didn’t appear for searches like “education NGO Uganda.”
What changed: A site built around impact stories and clear programme pages, online giving with one-time and monthly options, pathways for volunteers and partners, and SEO for education and NGO searches.
After:
- Online donations up 400%
- Volunteer signups up 220%
- Recurring donors up 160%
- More than 10,000 visitors, including supporters outside Uganda
“Donors tell us they feel more confident giving because they can see our programs and impact clearly,” says the Founder and Executive Director. Read the full case study.
5. Adventures and Hikes: From Brochure to Booking Engine
Before: The site worked like a brochure. Visitors struggled to compare hikes and packages because information wasn’t structured consistently, calls to action were scattered, and first-time visitors had little to reassure them before enquiring. Most people were browsing on their phones.
What changed: Tours were reorganised into clear sections for comparing by destination, experience level, and value. Credibility signals moved into high-visibility places, the layout was rebuilt for phones with one-tap enquiries, and calls to action followed a consistent pattern throughout.
After:
- Online bookings and enquiries up 250%
- Organic traffic up 180%
- Site performance score of 94/100
What the Five Old Sites Had in Common
| Problem on the old site | Family Tours | Farmers Network | Kingdom Kids | Dare4TheFuture | Adventures & Hikes |
|---|---|---|---|---|---|
| Poor mobile experience | Yes | Yes | Yes | — | Yes |
| Confusing path to the main action | Yes | Yes | Yes | Yes | Yes |
| Key information hard to find or compare | Yes | Yes | Yes | Yes | Yes |
| Weak Google visibility | Yes | Yes | Yes | Yes | — |
| Looked outdated or didn’t build trust | Yes | Yes | Yes | Yes | Yes |
If your current site has several of these problems, you’re in a similar position to where these organisations started. Our guide to the signs your website needs a redesign can help you check. For the patterns behind these results across all our projects, see what makes a website convert.
Frequently Asked Questions
How long after a redesign do results show up?
In these projects, changes in behaviour such as signups, applications, and bookings appeared within the first few months, while search ranking gains built up over a longer period. Uganda Family Tours’ figures cover the first six months, and Kingdom Kids’ applications rose within the first term.
Will a redesign hurt my Google rankings?
Not if it’s handled properly. Several of these sites improved their rankings after redesign. The key is managing URL changes with proper redirects, which our website migration checklist covers step by step.
Do I need a full redesign, or can I fix parts of my site?
Sometimes targeted fixes are enough, such as simplifying a form or reorganising key pages. A full redesign makes sense when problems run through the whole site, as they did in all five of these cases. Our website self-audit checklist helps you tell the difference.